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O2 is an Australia based affordable web design company. We provide full service of marketing firm specializing in custom web design, Digital Marketing, Pay Per Click and Reputation Management. Call us now for our web design packages.

Explore New Avenue Of Clientele With Your Existing Product Line

Digital Marketing has explored a segment of consumers which is overreaching geographical boundaries and is on a global level. With its various verticals, you can set your brand and overpower other competitors with little effort and quantifying success. Top notch SEO & SMO companies in Australia proclaims at least 48% growth in ROI compared to outdoor marketing. So with digital marketing, you can add customers’ to your same product or service like never before. Let’s explore its various verticals.

Search Engine Optimization

In this era, consumers’ research on products before buying and the only mode of doing so is online platform. The primitive and organic mode of digital marketing is search engine optimization. It enhances search ranking on Google and thus reaches out consumers who are in search of such products. The Search Engine Optimization package sets competitive keywords and an organic method enhances the search links. With quality content, the website is backlinked on various channels to attract more leads. It has the least investments but gives competent ROI.

Display Banner Advertisement

It is one of the most potent methods of online marketing. Display banner containing ads of products are placed on a website selling similar products or in content pages or press release containing details about the same commodity. Thus consumers who are even not aware of your brand can click and get into your website and browse it.

Pay Per Click

Pay Per Click quantifies and qualifies ROI. It gets you charged only when a customer clicks on the ad and enters your website. It flashes on the various webpage browsed by the consumers and fetches their attention repeatedly. It requires less effort and yet appears on top key positions.

Social Media Marketing

Social Media is undoubtedly the dominant platform. All digital marketing agencies in Australia has integrated this marketing platform as it ensures mass reach out, customized ad and targeting featured clients. It is being estimated that 60% of the world population is accessing social media platform every day. Through sharing options it can make ad campaigns viral which may become a sensation across the globe. Thus the vision, mission, and USP of any brand can be established very easily by this medium.

Content Marketing

The power of words is always mightier than any other mode of expression. Following a similar path, content marketing is yet the king. Keyword optimized content addressing customer’s inquisition, updating them about new developments, sharing different shopping ideas and giving user guidelines automatically enhances the authenticity and confidence of the consumers. But contents for online marketing should be unique without plagiarism. It should also be keyword optimized to reach the right section of buyers.

Retargeting

By this method, the Ip of viewers is captured who has even once visited your website. Then repeatedly for a certain period of time, you can flash your display or banner ad on their specific browser. Thus you can remind or attract or make an impression of your website viewers and can make a conversion.

Website Marketing

A website is a very important platform to make your online presence. E-commerce website itself is a web store for buyers at any location. Apart from that website can also set your identity and brand authenticity for online as well as offline clients. Now promoting this domain with various mode of digital marketing can increase sales and product awareness.

10 Incredible Ways To Enhance Your Sales Page Conversion

Your sales page conversion can be enhanced with some easy yet eminent features. Your online customers have very less time to find out what is good about your website. So to hold back the attention you have to make USPs catchy on the landing page. Moreover, you must have many peer competitors who can fetch your customer in case you lose on any opportunity. So apart from adding special visual and functional features you also have to optimize the sales page with relevant keywords. All digital marketing packages in Australia applies updated methods and techniques to drive targeted traffic to your webpage in enhancing conversion.

Catchy Headlines on the Landing page or Call to Action on Top key positions of Website

Always put catchy headlines or call to action on key position of the website to attract viewers so that they keep attuned to your website and not hit back button. Design layout of the website should be aesthetical and also should complement your product line. Headings should address the inquisition or search of customers which will hold them back to your website and let not switchover.

 

Contents

Contents of the entire website should be grammatically correct, informative and resonating requirements of the target consumers. It should be unique, without any plagiarism and typo error. It should also be easy, clear in expression and demonstrating the real fact. Promises or commitment of services should always be realistic and accomplished.

Font, color, and layout

If you assign your website development work to any reputed web development company in Australia their first focus is to use the product-oriented creative lookout. Font is one of the most important things that can make an impression on viewers’ mind. Color has a psychological impression on human mind hence sales page conversion is highly influenced by it.

Images

Images should be crisped; thumbnailed and should not be too big to download. It should focus on such angles that can explore a new facet of that product. As online customers cannot touch the product so the visionary makes all the difference. It can impact on the customers buying decision.

Buy or Add to Cart Button

Big colors effective buy now or add to cart increase sales by 20 to 25%. Also, these buttons should be on the first fold of the product page and be easily clickable.

Product details

Product details should be very clear and well oriented. So that customer does not get confused rather be very clear which can impact buying decision. It is better to present the highlighted information in tabular form and also provide such a description that can answer all queries.

Adding customer testimony section

The best part of social media is likes, comments, and share. Many consumers prefer to buy from social media platforms as they get an overview of others on this platform. Most of the SMO service packagesintegrate such campaigns which can attract more consumers and keep them engaged. If the same can be done on your website as well then the targeted traffic can lead to conversion.

URL with Call to Action

Consumers who are searching the similar products or service can readily get attracted with a URL focusing the call to action. Hence it has a chance to sales page conversion. Apart from that clear call to action on the product page or landline page is always beneficial.

Clear Information on the Landing page

Landing page should be designed based on clear information and attractive USPs that helps the consumer to get into subsequent pages.

Speed

Speeding up the page load time can enhance conversion by 1% every month. It is the most important factor that can develop trust and patronage of your customers and converts them as repeated customers.

AI Marketing Is A Boom In Digital Marketing Strategy — Let’s Check How

Artificial Intelligence is a technology that focuses on better user experience. The biggest challenge in online business segment is human interaction. Due to lack of consistent human interaction with consumers a part of buyers prefers to buy from offline stores. To win over this challenge and drive down the customer to sales funnel AI marketing is very important. With prompt human-like uninterrupted communication and upselling process, it can increase the conversion up to 25% which the association of top internet marketing companies in Australia estimates. Hence AI chatbots are essential for all digital marketers or online websites. If your consumers interact with chatbot messenger through mobile apps then you are always just a click away from them.

How AI chatbots works

AI can deep study the customers’ buying habit, requirement or mindset and then it mimics human interaction and responds through text or audio record. It delivers support faster than a human being and directly influences the buyer to make a positive decision. It is developed with many neutral networks and scripts. As many layers, a chatbot has in its neural layers, more intelligent rather artificially intelligent it is. It randomly answers and influences consumers to buy and accomplishes target marketing. Many affordable web designing company in Australia in advising their client to integrate AI in their website and also trying to make it cost effective so that all business houses can kick start with it.

  

Compiling data makes a single view

Companies make strategy by compiling previous data and records or by analyzing a specific category of customers and accordingly plans following steps. AI also does the same thing but faster and in a streamlined way than human so that it doesn’t leave on any customer. This technology quickly develops an accurate predictive tailored view that improves substantial business performance.

Reveal each customer’s maturity

Strength of social media network or any other online tools is to fetch valuable information and data about the customers to predict business growth. Most of the SMO service packages are structured in a way so that those can collect personalized information about each customer through their social media activity. AI chatbot put these data together from relevant sources and maintains it in a synchronized easy accessible mode which can help you to augment the growth.

Do not miss out on any scope with AI

Digital marketing aims at fetching leads so a successful campaign gathers numerous leads. But human resources to make use of each unconverted leads are less. So they categorically try to prioritize productive or obvious leads this causes a 50% efficiency of the campaign. But AI identifies key strategies to unlock potential in each lead.

Proactive on the sales aspect of each product thus ensures No revenue loss

Often we find slow moving and fast moving product categories in business. Fast-moving product is a point of focus and slow-moving incurs cost on the business. But AI with its predictive technology offers the right product to the right customers with offers or other unique plan which will let you not lose customers to competitors. And it neither piles up your unmoving stock.

5 Best Ways Of Mobile Marketing For Start-Ups

It is estimated that 27.0 million people in Australia are using a smartphone. If you are a startup and want to set your brand awareness then what can be better than Mobile marketing? This platform provides personalized information, geographical location based accessibility and fastest reachability to consumers. Hence promoting and influencing consumers’ buying habit is most effective through this platform. Premium digital marketing packages in Australia include mobile marketing as an integral mode as 30% of e-commerce sale across the globe is done through smart phones. 5 best ways that can fortify conversion through mobile marketing are as follows.

SMS blast or Business WhatsApp

For start-ups with lesser budget things should be strategic and cost-effective. To kick start marketing in the mobile segment SMS blast is an effective method. You can send a customized message with special offers or gift coupons to instantly fetch customer’s attention.

Through business WhatsApp option you may send video or GIP messages that are flashy and instantly reaches the mass consumer in a single shot. You may wish them on every occasion, send customized messages. And the best part is sending QR codes. With QR or Quick Response code, you can enhance user experience and increase sales instantly. The consumer can use the code or you may give e-coupon with a scan-able option which can attract more consumers.

Gift Coupon or Push Notification

Push notification also works wonder. 73% of the consumers buy products after getting a gift coupon through push notification. Such loyalty programs delivered to consumers through mobile phone media is effective than sending through emails or other modes.

Mobile Apps

Through mobile apps, you can always keep connected and engage consumers. You can send notification, updates, offers and special customized discounts. Nearly one-fifth of sales by online marketing are fetched through mobile apps. Through mobile apps, you can also get a lot of information about the consumer, his/her buying habits, choice and a lot more. Also you may send push notifications through apps which are even more effective.

Responsive mobile website

As a start-up, you may not invest in mobile apps making but having a website establishes an identity on the online business segment. And yet with this website, you can serve mobile browsing consumer with efficacy. Get an affordable web development company from Australia who knows your geographical consumers’ demand and sentiments. Do make a responsive website so that your customers can open it very easily on mobile as well. Page loading time should be less than 3 sec and mobile navigation options should be easy. Color, font, images, and videos should support and suit mobile visibility.

Mobile-specific ads, banners or contents

For SEO mobile optimized keywords should be used. Content is king. Hence most of the digital marketing and content marketing packages in Australia includes both short and long contents for ads, video or banners which can attract consumers attention modulated to mobile search and navigation. Mobile-based content marketing is crispy and designs are focusing the comfortability of thumb navigation.

As mobile marketing potentially influences online sales so Google is giving special credibility to mobile-optimized website or apps. Being responsive is not just a choice but rather a compulsion nowadays. The upcoming decade is about to witness a more promising mode of selling through mobile.

Want To Add On Your Clientele – Check Out New Avenues Of Conversion Of Existing Product & Service

Website marketing or digital marketing is the most booming technology to capture a new set of audience for your existing product or services. If you are about to explore this segment or already have a website but that is not fetching the desired result then you must modulate or revamp it. Some top-notch web development companies in Australia has created a niche where they have a successful record of using most updated technology and earning overreached ROI. Here we go with some set of points that may give you insight.

Social Media Marketing Or Optimization

Social media marketing is the most booming platform to reach a new set of audience, fetch them as leads and convert as sales. As it has the benefit of mass sharing, showing customized ad and target filtered consumers so it has marked a high success rate. As it involves technological updates and implementation so you may opt for budget-friendly SMO service packages that can upgrade the conversion rate.

 

SEO – Search Engine Optimization

This is another eminent mode of online marketing as it is now a common practice to search online before buying any product. Even with the rise of e-commerce and online mode of selling retail market is at a stake. If you are not pro into it then an agency with featured digital marketing package in the Australian market can best help you to augment the organic search and conversion.

Website marketing

It involves promoting your website on the online segment and branding it across a vast geographical area without any physical presence. Hence it explodes a vast segment of consumers. To strengthen the brand efficacy quality product and excellent website functionality is very important.

Video Marketing

A recent study has revealed that video marketing or video of product demo influences 56% of the buying decision. With YouTube and other similar platform, video marketing has taken roaring height. Moreover integrating videos in website to explain the features of the products enhances viewer’s retention time hence increases the rank.

Design of the website

With the change in look and feel with attractive colors matching the product profile, font typography and design can attract more consumers in the same product and service. Color has an amazing effect on buying influence. Also product display, navigation features fetches repeated customers.

Chat bots

Integrating chatbots to your website gives a feel of real interaction with a customer support executive from the backend team which enhances customers’ convenience and confidence. Put a real image of the team member so that it doesn’t seem like speaking with a robot.

Call - to - Action

Certain call to action functionality can enhance sales and customers’ attention. Font, typography, and content, in this case, are very important. It connects consumers with USP and special benefits provided by the company.

Content Marketing

Adding a blog page, or sharing various articles and blog on online medium about updates, usage and product information enhances authenticity and also brings new customers in the business. Content marketing is an integral part and is offered under any digital marketing package in Australia which are keyword optimized and address customer’s general queries.

Parameters To Check On Before Hand Down A Project To Web Development Agency

Developing a website is a must-need in this digitally active era. With the advancement in digital marketing and its cost-effective return business houses has got altogether a boom in the field of marketing and sales. To mark such online presence social media is a great platform but the website is an identity. Now if you are are a beginner in this aspect then it is better to hire a website development and digital marketing agency in Australia who can do all on your behalf with their expertise. If you are planning to give such project to any agency let’s check out what are the parameters to understand.

Portfolio & Testimony

The first thing to know a company is its portfolio of work done and the client’s testimony. This can give an overview of the work efficacy of the company. A website is your identity and doing website marketing or online marketing should vitalize the ROI. There is a wide range of cost required for the same. But don’t just clarify with looks and pricing as it is all about technology which counts the success.

After-sales service

Website development and marketing demand a stable after-sales-service as technology and demand of customer are developing each day. So to meet with the advancement or figure out the hindrance you need to know the base. This can only be provided by the team who developed it.

User-Experience and Design

A website should give a good user experience and also be aesthetic in look or design wise. An internet marketing agency can fetch leads but a well structured, functionally sound and well-navigated website can make the conversion. Speed, navigation, secured payment gateway, filter are some exclusive features that can evidently increase conversion. Along with that look wise and design of the website should be good enough. Use of color, fonts and image dimensions should be well optimized. Templates should be well customized.

Budget

Digital marketing or SEO companies in Australia can quantify the budget and ROI. The best part of digital marketing is its quantifiable parameters and according budget planning. But website development often popes up with the unwanted and pre-budgeted cost. So try to go for the website development agency that gives a clear budget with no hidden cost.

Hosting

Getting the right domain and doing a proper server hosting is much required to ensure speed and quality. It also incurs a good cost. Hence don’t prioritize price on these base structures as it can determine the overall health of the website. Before giving your project to the agency analyze these factors.

Functionality

A well-coded website can help you integrate the required functionality. Mainly for SEO and other digital marketing, you may integrate tools and optimize various campaigns and offers to fetch more customers. It should be responsive to open in any device. The call for action modules should be highlighting.

Process & Deadline

The outsourced partner should understand your business and market. Before assigning any project you should sit for discussion sessions, set milestone, share plans and ideas to lead to a successful project. Also, check if they can deliver the project in sheer deadline which is one of the most important parts.

Speed Up Your Website…Want To Know How…Here Are 5 Best Ways

Visitors of your website can maximum hold on for 2 minutes to open a webpage or else 57% of them would hit back button. Which is not just losing a lead from conversion rather affecting your rank on Google also. Bounce rate is a threat to your website. It kills all efforts and investments. Prime internet marketing companies in Australia at first audit the website speed and other errors before taking up any project. As only a good structured website can best yield result of marketing otherwise efforts are wasted.

Google marks up to 3 sec as standard, up to 7-sec average and more than 7 sec as poor website speed. Amazon in a report on 2006 said that they speed up their website in every 100 millisecond which increases their revenue by 1%.

Combine & minify files to reduce HTTPS requests

80% of the webpage load time is consumed by downloading different components of the page, e.g, images, style sheet, and script. And 1 HTTPs request is done for each of these components. Hence more you put on-page components more the download time increases. CSS, HTML and JavaScript files also increase such HTTPS request. To keep it under control files needs to be minified and combined. There are affordable web designing companies in Australia who monitors these details and accordingly structure the web content which further boosts up the site performance and helps conversion. So before assigning your website projects to any company just not look into the price and looks of the website. As functionality is the ultimate goal.

Optimizing Javascript & CSS files

Synchronously or asynchronously are two major ways to download files and appear as a webpage when anyone clicks for a particular page or URL. Doing it in the synchronous method is more time taking as the entire file download from top to bottom at a time otherwise it shows white page to viewers which may increase bounce rate. Hence do it in the asynchronous mode so that it downloads simultaneously and visitors are left with some information or content while the rest of the page downloads. As JavaScript files are larger so it is better to defer download of these files.

Better to use a CDN or Content Delivery Network

CDN speeds up the website by reducing the Https request and saving bandwidth up to 60%. It distributes the bandwidth among many servers hence reduces the load on one server and also protects from traffic spikes or attacks.

Responsive design

As most of the website are now accessed from mobile so it should be a responsive site. As WIFI connective or 3g/4g connectivity is slower than wired connection generally used on a desktop so speed issues often come while accessing the website from mobile.

Optimizing images and limit objects on the same page

Size of the image adversely affects the load time of the webpage. So images should not be very big, it should be resized or thumbnailed. Simultaneously quality should also be considered. Each page layout should have separate information blocks to limit objects on the same page. It is better not to use auto-playing video on a webpage.

Most of the consultants providing SMO services packages check the website efficiency before running any social media campaign or ad posting as conversion depends on website efficacy in terms of design, functionality, coding, and structure. Google ranking is also highly affected by load time of the website. Look of the webpage should be coherent along with that content, search, filter, speed, and images also add to the credibility.

Want To Promote Your Business Online? Check Out 5 Best Ways

In the genre of technology, most of the business houses across Australia are preferring online presence and marketing. Promoting business through online marketing has reported significant growth in ROI and maximum reach to productive consumer folk. A study reveals that as this is entirely technology based so some entrepreneurs hesitate to invest. But there are competent yet affordable web development companies in Australia that develop website as well as provide digital marketing support. They quantify the growth in ROI as well as provide best and updated guidance.

Social Media Marketing

This is one of the best platforms to reach nearly one-third of the global population. Not just that it has varied benefits too. Here you get maximum share of your content or video which enables maximum reach. Going viral adds an instant boom to the business. Most of the digital marketing packages in Australia integrates social media marketing as a major part as it is very easy to track and understand result on present practices and also to feature out avenues of growth. Moreover, on this platform, you can personalize the communication, can precisely target and filter the demography or other minute details.

  

Search Engine Optimization

It is the organic method of intensifying traffic, conversions and predominantly visibility on the search engine. SEO involves back linking of your website and taking it to top visibility as most of the customer research on products before buying. It is a highly cost-effective and relevant method.

Content Marketing

It is the booming mode of marketing on which online marketing feeds. Quality content with relevant information not just enhance visitors rather keep them adhered to your website as a regular buyer. Informative, updated blogs or articles or press release embellish authenticity. To get such research-based, non-plagiarized and keyword optimized contents you may avail budget-friendly content marketing packages in Australia from top marketing companies as a compromise on this segment can affect the entire effort relentlessly.

Email marketing

It is a primitive and yet easiest way to keep communicating with customers, fetch their attention and keep them updated with stock, information, offers and special events. It let you interact, promote the brand and increase sales. It converts one-time consumer to a regular buyer. Integrating animations, videos or discount coupons triggers the efficacy of email marketing. A study on 2018 reveals that 85% of

adults who use internet login emails every week. Email marketing has even beat social media marketing in terms of investment and conversion.

Pay Per Click, Display ad & Retargeting

Nowadays in most of the digital marketing packages in Australia PPC, Display ads and retargeting are integrated as these are highly budget-friendly, brings the fastest result and is calculable. Pay per click cost you only when a visitor clicks your ad and enters your website pages. Display ad exhibits banners in webpages of similar products thus drive traffic to your website and moreover explores a new set of consumers who were not even aware of your brand. Retargeting ads continuously arrive on various browsed webpages by those who view your website but did not buy anything. Hence these all are effective in driving traffic and conversion.

Not Just SEO, Try Other 10 Eminent Ways To Drive Traffic

With the era of innovations, digital marketing has merged with numerous modes to boost your ROI. Needless to say that SEO is one the eminent way. But top digital marketing service providers have now integrated other online marketing ways with search engine optimization package to boost up the traffic from every aspect. Here we take through a brief study on the same.

Content Marketing

Content is king. It enhances engagement and diverts traffic. Content marketing is one of the most demanded services provided by digital marketing agencies in Australia which is highly optimized, answers customers queries, have recent updates and synced with proper keyword to enhance visibility. A website which has a blog section with unique helpful content has proved to attract more viewers and is trusted by many consumers.

  

Video Marketing

This is yet another booming mode of marketing. Study reveals that video marketing highly influences the buying decision of a customer. Special for social media marketing video integration is highly effective. But it should be of good quality, precise and specific.

Social Media Marketing

Social Media Marketing or Social Media optimization has proved to be a huge benefit for all business segments across the world. The association of SMO companies in Australia predicts that 2020 will have the largest share of investment in SMM & SMO compared to other segments in digital marketing. It is easy to connect with mass, enhance engagement, divert traffic and make conversions.

Influencer Marketing

Bloggers and influencers have a good influence on consumers. So marketing your brand or product through them can enhance awareness and growth. Through their own networking and followers, they can even divert huge traffic to your website and generate leads.

Email marketing

Most of the digital marketing agencies in Australia and top digital markets across the world are using email marketing platform which has marked a sharp growth and marked influence on buying habits. It keeps a close connection with consumers, updates them with new offers, stock updates and discounts.

Pay-Per-Click

By this process, you can reach mass online consumers and get charged only if they click on the ad. This diverts huge traffic to the website and also influences conversion. But the website should be well optimized, navigation should be easy and well designed to minimize the bounce rate.

Hashtag Post

Using the hashtag in website pages or blog post helps a lot to explore more consumers who are searching similar product but is not aware of your brand. By backlinking method, you can divert huge traffic.

Display Advertising

Giving display banner ads on other website or pages related to similar products is yet another way to reach respective customers. Very effectively it quantifies ROI and can be structured according to budget.

Retargeting

It features your product repeatedly to those who have already visited your website and left halfway. Hence it enhances or influences conversion.

Youtube Marketing

The best feature is that ads on this platform gets lots of shares and thus may go viral. It is cost effective and highly engaging which diverts traffic to the website.

To know more keep connected with us and gets lots of updates!

5 Best Social Media Goals & Ways To Reach Those

Social Media marketing is one of the strongest platforms for marketing and to reach out mass. But while it comes to marketing, the right STRATEGY makes all the difference. Be your business of any size, if you can set right social media goals then it can be well achieved which quantifies ROI. If you are a beginner on this platform get assisted by an affordable digital marketing agency for strategic goal setting according to specific business and execution of marketing process.

Quick Steps In Setting Goals

It’s not rocket science you can easily set social media goals by studying followings:-

 

· Identify - You have to first understand who your target audience is.

· Audit - If you presently execute social media marketing then audit all channels, performance from those and reachability.

· Data Crunching – Data is a big source which can help you set further goals and guide to perform best.

· Content analysis – Contents should be very creative, unique and featuring.

· Goal framework – Based on the analysis you may set a goal framework which is realistic, achievable and yet exploring.

SMART GOAL FRAMEWORK

Top notch SEO service package providers or social media marketing experts say that setting goals and making strategy is the most important part. If that can be done judiciously then digital marketing has no other alternative. The best part is its easily quantifying result and pocket-friendly schemes to suit every business type. But the framework should be SMART, let’s decode the acronym.

· Specific – Set clear and well-defined goals

· Measurable – Track and quantify goal achievements.

· Achievable – Don’t make far-fetched goals.

· Realistic – Should be realistic goals according to resources.

· Time-bound - Set milestones and deadlines. Also, keep long term and short term goals.

OKR Goal Framework

Objectives and key results, this framework is preferred by Google. Google defines that this framework can be achieved by answering two questions:-

- What to Achieve

- How to track if you are achieving it.

Be it SEO or SMO, tracking is the most important part. Hence all SMO service packages in Australia have a tracking module integrated irrespective of package price and category to enhances transparency and growth.

Parameters of tracking Social Media Goals

Top 10 parameters to track Social Media goals are:-

· Brand Awareness – Reachability of your brand name, reach of your post, shares, virality, impression and amplification rate are the key metrics to track how successfully you have set brand awareness.

· Brand reputation – Customer satisfaction and popularity are the most important key metrics. Amplification rate, social share, applause rate, and social sentiments are other measuring metrics to track brand reputation.

· Engage the community – Click-through rate, audience growth, amplification, engagement rate, conversion and bounce rate, comment conversion score are key metrics under community engagement.

· Conversion – It is the bottom line of all efforts. Bringing leads and converting it into prospective sales is the objective. So track the traffic diverted to your page or website by integrating quantifying tools and minutely study their behavior to analyze the area that demands attention and hard work.

· Crisis Management – Identifying the crisis or lack of service is a major aspect. Quantifying which leads are not converting into sales and why not? Delivering service accordingly is very necessary.

· Vanity Metrics – Likes, comments, followers, shares counts your effort against competitors.

· Content Strategy-. Contents should be helpful, attractive and unique to best explain and assist viewers or customers.

· Targeting – Gradually you should explore the segment of your target audience and implement practices that can best beat your competitors.

· Data accumulation – Through social media, you can instantly get visitor’s email id and some basic details or likes that help you peach them accordingly.

· Demographics – Follower’s demographics should also be tracked to provide information, updates or special offers.

Keep watching this space to know more about digital marketing.

7 Simple Web Marketing Ideas For Small Businesses

Are you a startup or a small business set up? Marketing seems costly or out of budget? Bang on Web Marketing or Digital Marketing. It is not just budget friendly rather reaches maximum consumers and can be optimized to a specific location, category and investment. Get the best digital marketing agency in Australia and get an instant jump in your ROI. Before you thrive on digital marketing, it is advisable that you get a well optimized and structured website depicting your service and products. Here we discuss 7 best and custom digital marketing strategies that help you accomplish business goals and budget.

 

Search Engine Optimization

When you go online to search for some product then you type it on a Search engine like Google. The function of this process is optimizing search engine platform in improving the rank of the website and gradually bring it to the top position. It aims to direct traffic or consumers to your website. Through well-planned SEO service packages from a reputed Digital Marketing company, you can reach all potential customers. Also, you can drag them to your website.

 

Social Media Marketing

Approximately 3 billion people across the globe are engaged on Social media. Nearly half of the world population is using this platform. Using it you can do branding of your products, you can go viral as it has the option to get shard to many by one. It boosts sales, generates leads, and enhances brand awareness. An expert of Social Media Marketing from an authentic digital marketing agency in Australia can help you target your audience, age group or category so that your success becomes easier and fastest. 89% of the potential markets stated that SMM has augmented their success.

 

Pay Per Click

It uses Search Engine process to fetch maximum visitors to your website. For this, you should have a well-structured website. Get your website designed by one of the leading web development company in Australia to expedite the growth by PPC. It gives sales-ready leads where you can optimize or control your budget. Only when a customer clicks on the ad you get debited for it.

 

Influencer Marketing

Influencers are individuals who are trusted by consumers and have a good interaction with a broad section. Their WORD OF MOUTH has big value and effect on buyers while making purchase decisions. It is a less expensive method hence best for a startup. While you select any SEO service package you should also integrate influencer marketing for your website and products. A good digital marketing service provider has a niche of bloggers and influencer who may enhance consumer awareness about your product.

 

Retargeting Ads

While you have so many pear competitors your customer may need two-three nudges to be “your customer”. But again, get on a good web development company in Australia to ensure a well-structured website to get the maximum benefit of retargeting ads. Whenever any customer visits your website a web-program or javascript known as Pixel is placed on their web browser. Whenever they visit another similar website the retargeting platform shows them relevant ad of your products that they last browsed.

 

Content Marketing

Content is king. And it is effective for all sort of business. 90% of business houses agree with it as an eminent mode of branding. It also influences bonding and interaction with customers. It also boosts SEO & SMM activities.

 

Email Marketing

A recent survey says that it has enhanced ROI of many business units up to 122%. It requires very minimum investment and yet has proved to be four times effective mode of marketing. Effective Subject line, no jargon use, responsive, highlighting benefits are key ways to get success through it.

 

To know more about digital marketing and its effective implementation keep checking this space.

7 Simple Web Marketing Ideas For Small Businesses

Are you a startup or a small business set up? Marketing seems costly or out of budget? Bang on Web Marketing or Digital Marketing. It is not just budget friendly rather reaches maximum consumers and can be optimized to a specific location, category and investment. Get the best digital marketing agency in Australia and get an instant jump in your ROI. Before you thrive on digital marketing, it is advisable that you get a well optimized and structured website depicting your service and products. Here we discuss 7 best and custom digital marketing strategies that help you accomplish business goals and budget.

 

Search Engine Optimization

When you go online to search for some product then you type it on a Search engine like Google. The function of this process is optimizing search engine platform in improving the rank of the website and gradually bring it to the top position. It aims to direct traffic or consumers to your website. Through well-planned SEO service packages from a reputed Digital Marketing company, you can reach all potential customers. Also, you can drag them to your website.

 

Social Media Marketing

Approximately 3 billion people across the globe are engaged on Social media. Nearly half of the world population is using this platform. Using it you can do branding of your products, you can go viral as it has the option to get shard to many by one. It boosts sales, generates leads, and enhances brand awareness. An expert of Social Media Marketing from an authentic digital marketing agency in Australia can help you target your audience, age group or category so that your success becomes easier and fastest. 89% of the potential markets stated that SMM has augmented their success.

 

Pay Per Click

It uses Search Engine process to fetch maximum visitors to your website. For this, you should have a well-structured website. Get your website designed by one of the leading web development company in Australia to expedite the growth by PPC. It gives sales-ready leads where you can optimize or control your budget. Only when a customer clicks on the ad you get debited for it.

 

Influencer Marketing

Influencers are individuals who are trusted by consumers and have a good interaction with a broad section. Their WORD OF MOUTH has big value and effect on buyers while making purchase decisions. It is a less expensive method hence best for a startup. While you select any SEO service package you should also integrate influencer marketing for your website and products. A good digital marketing service provider has a niche of bloggers and influencer who may enhance consumer awareness about your product.

 

Retargeting Ads

While you have so many pear competitors your customer may need two-three nudges to be “your customer”. But again, get on a good web development company in Australia to ensure a well-structured website to get the maximum benefit of retargeting ads. Whenever any customer visits your website a web-program or javascript known as Pixel is placed on their web browser. Whenever they visit another similar website the retargeting platform shows them relevant ad of your products that they last browsed.

 

Content Marketing

Content is king. And it is effective for all sort of business. 90% of business houses agree with it as an eminent mode of branding. It also influences bonding and interaction with customers. It also boosts SEO & SMM activities.

 

Email Marketing

A recent survey says that it has enhanced ROI of many business units up to 122%. It requires very minimum investment and yet has proved to be four times effective mode of marketing. Effective Subject line, no jargon use, responsive, highlighting benefits are key ways to get success through it.

 

To know more about digital marketing and its effective implementation keep checking this space.

5 Best Ways To Increase Your Website Rank & Traffic By Enhancing Customer Engagement

Attraction & Retention are two major focus of website marketing. With the advent in digital marketing, you may drive traffic to your website but it is of no use if you can’t retain them. Not just in terms of your ROI, even Google algorithm counts bounce rate as a negative aspect so it affects your rank. So according to some elite web development companies in Australia, here we have enlisted some best customer engagement ways.

 

Fastest Speed & User-Friendly

Website page speed or load time should be very fast. Maximum it can be 2 to 2.5 sec or less. All pages, images and content should load very fast without trying on visitor’s patience. Call to Action, Instruction and Navigation should be easy and user-friendly.

 

Quality Content Marketing

Content is King. But quality should take over quantity. Content should be

– Knowledge-based, useful for customers related to the specific product.

– Should be engaging and ultra-useful.

– Should have the instruction on how to use to get the best result.

– Should also provide updates about the new development related to same.

Under website development services, one of the most important part is making a blog page which is distinctive, easy to use and can add exuberant images or video. A study revealed that a website with quality blogs gets 126% more leads than those without a blog.

 

Pop Up Box to catch up with your customers

Through effective organic and paid marketing you can successfully fetch visitors to your website but if you can’t keep track of them then the effort goes unutilized. Top notch digital marketing agencies in Australia says that digital marketing campaigns work effectively only when the website is well developed. To hold back your exit-intent customers use Exit Intent Popups. It analyzes the user’s behaviour and thus promptly targets a campaign when they are just about to leave. It is a stellar process to build up your customer’s email ids or contact details list.

 

Chat Box to Home Page

A live chat box on the home page of the website makes the interaction faster. But nowadays web development companies in Australia suggest their clients to put a real image or a real name of the executive on chat support so that customers get a real feel of interaction. This enhance trust and is more productive in conversion.

 

Quiz or Feedback

Customers don’t mind staying back for 2 mins to answer the quiz. And through that, you can analyze customer’s desires, statistics, feedback and requirements. This can extremely help you in developing the service or product category. Along with that as long as your customers stay on your website the Google matrix gives credit to you.

 

Accessible Through All Browsers & Responsive

Your website should open in all browser. And it should also be visible through all electronics gadgets like IPad, mobile, Tab and desktop. Speed should be good. And based on the product it should have the certain virtual trial option.

 

Data Analysis

The best part of digital marketing is that you can quantify success rate in each case. So you may run different campaigns and try out all the above methods. Based on the performance matrix you can get an overview and thus focus on the one which is fetching traffic and engaging customers more. So integrating website matrix tools is very important.

Quick Insight On How To Engage Users On Your Website

Session time is a major challenge in the era of website marketing. You have designed a beautiful website and spending enormously on website marketing but what is the end result? While quantifying the same, Google analytic says session time or the span of time a user spending on your website carries a major credit. If they are staying long and also repeating the visit then it is a positive point as it signifies your website and its content are relevant to what users are looking for. Hence all leading website design and development companies in Australia always focus on making a user-friendly and well-navigated website.

 

Content plays a vital role

Content is king but it needs to be well optimized. Quality should not surpass quantity. Contents should have clear information, attractive title, good subheadings, well-interactive communication and clarity in expression. Through contents you may give the latest updates about the specific product, or speak about the latest trend, also you may give user guide. This makes your website authentic to viewers and whenever they come across any query or information they switch over to your website. With the upsurge in digital marketing, content marketing service has become the demand of the age as such contents should be well keyword optimized, easy to understand and highly research based. Moreover, the content should not be deceptive. Whatever you are stating in the heading or caption should show similar information or products on clicking otherwise it breaks the trust of customers.

 

Internal linking & Navigation

Interlinked page and navigation ensure good engagement on your website. SEO service companies or an SEO expert not just use interlinking or backlinking to enhance organic rank but also to let website visitor navigate through the entire website easily. The priority is to give a good user experience to visitors, then only you can turn them to customers. The navigation menu should be well designed on the first fold of the website and should be interlinked with internal pages. For enormous options or subcategories always use dropdowns.

 

Website Design

Design of the website should match with the value or emotions related to the product. Some key playing website designing and development companies in Australia say that colours and typography plays a vital role in attracting and engaging the audience. Minimalist design is crave of the genre but that should be like how the audience wants and not how you want to showcase it. But it should definitely not be messy or clumsy. Identifying the demanding zone of the website is also important to market USPs. Like contact information should be on top of home page or every page. Logo, Social media icons, Cart, and other Call To action should also be well designed.

 

Mobile Traffic

Mobile traffic fetches more than 50% audience or traffic of your website hence your website should be mobile responsive and designs should be mobile optimized. Ad on the website should again be designed as per mobile view and desktop view. On mobile version sidebar, graphics and ads may be removed. Menu and navigation bar should be easily accessible. Filter option should be very strong in searching relevant category. Contact Firm, Call to Action and other opt-in-form should be well designed according to mobile visibility.

 

Fast load time

Page load time or image load time should be very fast. Otherwise, bounce rate increases and there remains very less chance of returning customer. A well-structured website code, good server and lot of other factors can boost up the speed and let not customer hit the back button.

Check Through 5 Major Gateways To Know If Your Website Is Performing Well

Key Performance Indicator or KPI let you measure your website’s performance and determine the ROI or growth of your website by the impact of different marketing campaigns. Considering its various parameters you can determine the growth according to your specified industry segment. Integrating website performance tools is important for this purpose. When you get your website developed by a top notch website development company in Australia they code the website in a way which makes it easier to integrate any such tool for quantifying business growth. Let’s check 5 major ways to analyze the performance of your website.

 

Goal Progress

Setting a goal is very important to start up any campaign. Best digital marketing agencies in Australia suggest a close analysis of goal progress to build a strong strategy and execution. Characteristics of a strategic goal should be:-

· Clear and specific

· Attainable

· Measurable

· Realistic

· Time-bound

 

Google Analytics In Session And User Measuring

Google analytics measures the reach and impact of your audience. Two major parameters are Session and User. The session is referred to the number of visits and User is unique visitors. It also analyzes the ratio of new vs. returning customers that your website gets on a daily basis. This data is very important for you. Or if you have deputed any digital marketing agency in Australia to augment the marketing growth then they will at first use this data to plan further campaigns. This data needs to be analyzed every month, quarterly and yearly. Returning user or customers are good for the website.

 

Source Of Visitors

Analyzing the source which is directing traffic or visitors to your website is another important point. Also, it is necessary to analyze which specific keywords are diverting more users or traffic to your website. It differs from industry to industry. By closely studying the campaign which is productive helps

you to plan a further marketing strategy. Before offering any SEO services package digital marketing agency analyzes potential keyword to augment the marketing strategy.

 

Bounce Rate And Session Time

According to Google bounce rate is defined as “the percentage of visits that go to only one page before exiting a site.” Major conditions under determining g bounce rate are:-

· If your website is existed only by clicking any external link.

· Back button hit.

· Typing the wrong URL by the visitor

· Close the window immediately

· Early session out time.

 

Retaining the visitors for a long time on your website is a great deal which is marked as a positive aspect by Google. It means that your website has relevant content which addresses their requirement and this refers to session time. But if they leave just within some time it is referred to as bounce rate. Long session time and a low bounce rate are necessary for determining the health and growth of a productive website.

 

Conversion Rate & CTA

A user-friendly, well-navigated website plays a vital role in converting leads to customers. Measuring the conversion rate and the campaign source leading to the same is a vital parameter. Call to Action is an important aspect of your website. It should be effectively designed so that visitors take up the next step of downloading or call or add to cart which can take up to the next step.

 

For website growth and development, the look is definitely important but functionality, effectiveness, and progress are majorly required.

2019 Verging With 10 Must-Know Video Marketing Statistics To Revamp Your Strategy

Video marketing is culminating a sharp growth in digital marketing segment. Key playing corporate houses are conferring a major part of their marketing success to video strategy. Small business units are also thriving on same. Especially social media marketing for small business is confiding on video ads and video demos which reportedly marked instant hike in ROI graph.

 

  

 

Video on the website  

Top web designing company in Australia prefers adding video to their client’s website in giving a demo or for a call to action or for virtual shopping as it attracts 300% more traffic. Such a website enhances the opportunity by 53% to be on the 1st page of Google compared to a website with only readable text or images. And integrating video on landing page can increase conversion to 80%. 

 

Impact of Video in SEO marketing  

Organic search increases to 157% by video marketing. 79% of customers or viewers like to watch live than reading content. Rather video content expands SEO focus. Some of the SEO agencies in Australia are using additional target keywords to widen the scope of the search. They suggest to always use clickable website link with the video. 

 

Facebook Video story 

Social media is the best platform to propagate video as sharing option is very effective there. 61.8% of viewers prefer to watch an ad on Facebook. But Facebook videos should come with text as 85% of videos are watched without sound on this platform. 48% more views are received on video ads in social media.  

 

1 billion hours on YouTube 

Per day 1 billion hours is spent on YouTube. It is assessed by some digital marketing and SEO agency in Australia that 95% of message explained or showed in the video gets retained by consumers whereas only 10% gets retained when conveyed through text. 65% population watch YouTube to solve problems related to daily life chores.  

 

With an increase in smartphone usage, video ads got more reach 

75% of played videos are on mobile devices. 92% of shared video ads are on mobile. The year 2020 is predicted to enhance mobile internet usage as 1 million minutes per day watching videos. Social videos have 1200% more shares than text messages. 

 

Online ads transverse TV ads  

Watching online ads is rising by 100% per year. Out of 10 people, 6 prefer watching online videos. 55% of people in the world population watch online videos every day. This has become a great strength for social media marketing of small business to do branding in minimum budget. 

 

Quality of video is a major factor 

Audio and video quality should be very good to retain customers. 67% of viewers leave out the video if it is not of good quality. So the quality should match the brand or product standard. 

 

Videos should have Call to Action 

After engaging with video you should tell your customers where to go next. 45% of viewers prefer to get in touch or browse link of the website after sharing or liking the video. 

 

Video with audio and script 

Video with both audio and script is preferable as can be well understood by the majority of consumers. To showcase products or service on website maximum web designing company in Australia adds a video with script and voice which also shows a demo of how to use. This increase consumers’ engagement on the website and positively contributes to Google rank metrics. 

 

Boost Email marketing with Videos 

Email marketing or newsletter marketing has got a new dimension of propagation and success rate by integrating video and animation with it. 200 to 300% click-through rates has been boosted by it.