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O2 is an Australia based affordable web design company. We provide full service of marketing firm specializing in custom web design, Digital Marketing, Pay Per Click and Reputation Management. Call us now for our web design packages.

6 Important Points For Branding Your Website On World Wide Web

Branding is one of the most important strategies for any business. Positioning a new brand using the World Wide Web in the online market place and featuring it as unique is not a major challenge in this era of technology. Guild of website designing and development companies in Australia has synopsized some major trending website branding features in 6 categories. Let’s check out.

 

Clear Website Goal

Fix your website goal, unique points or USP that stand out among peer competitors, document the buyer’s persona or mark target audience. This will help you pick a theme for your website which is most important to kick off branding. Any website designing and development company in Australia research on all the above stated points before launching your website or rebranding it. They always try to focus on what convinces or attracts customers based on product category.

 

Logo & Tag line

Your logo should state who you are in one single shot. It is the first point of your brand or website which attracts customers and gives an introduction. If it is added with an eminent tag line then your first branding aspect is well done.

 

Designing Pattern

Design can create wonder. It is not just about look but also about communication. Template, color, font, typography comprises design layout. The content marketing service segment in spite of being boosted with language efficacy integrates designing as a major tool to attract the reader’s attention and then engage them. It is often found in case of online marketing that a normal content which is well presented by designing efficacy attracts more readers than high-quality content which is on a plain background.

Use colors which transmit your values, elicit emotions and match your product values. Color has a subtle influence on readers mind so use it judiciously for branding your website and create an impression.

 

Site Layout

In the website layout, you have to identify the hot zone of visibility and readability. Specify and focus on those zones for brand identity and highlighting unique aspects. Example, top right and left corner of the website, header and footer, navigation bar, dropdown menus, tab under product etc can help customers identify your brand in the first look.

 

Content strategy

Content can categorically accomplish the success of your brand. It is the core of marketing or branding effort. Presently content marketing services not just means writing a blog or articles it encompasses all mediums to express your brand message or values. Some of the major segments of branding that can be influenced by excellent content efficacy are:-

 

* Mission

* Vision

* Brand inception story

* Unique Points about the brand and products

* Brand success story

* Video Content

* Press Release about the brand

* Influencer Marketing with content

 

Digital Marketing comprising SEO, SMM and Content Marketing

Digital marketing is the topmost technology of marketing and branding. Digital marketing and especially SEO service companies using technology propagate your organic rank on search engine which gives a consistent and constant medium to reach prospective customers. Apart from that Social Media marketing augments branding and brings prospective result in a short time span. Moreover, you can quantify the growth and investment ratio through digital marketing which makes it budget friendly.

With the advancement in technology, branding is not much expensive or difficult. All you need is to make a comprehensive strategy and know the customer impulse.

15 Best Web Designing Strategies That Can Augment Your Business Growth

Top website development companies in Australia have enlisted trending web designing strategies of 2019 that can revive customer’s impression and thus enhance ROI. Here we go with 15 best web designing highlights that may benefit you.

 

Making the first impression

In the first spaced technology your website visitors have a lot of other options too. So, to hold them back and let NOT PRESS BACK BUTTON, you have to be well advanced.

  • Page/Image Load time – 39% of visitors will give you 2.5 sec time to show your page or product images. It affects 7% of the possible rate of conversion. 1 sec lag in page load will drop sale by 27%. A website that loads in 2.4 sec has 12.8% bounce rate whereas page loading time of 3.3 sec has a 20% bounce rate
  • Regular optimized and updated website – It helps in 113% leap in the visit and 117% hike in click rate.
  • Attractive layout & design – Layout creates a visual impact. If it is unattractive in design then 38% of your website visitors will stop getting engaged anymore. Within 15 min time, 59% of visitors will get attracted to something visually well designed rather than effective but boring plain text.
  • Contact Information on the upper fold– 44% of visitors will leave out if contact information is not given.
  • Responsive design – 62% of websites increase sales by the responsively designed website.
  • Multiple screen users–90% of visitors use sequential multiple screen.
  • Long content – 38% of visitors leave out when content is too long.

Web designing statistics in Mobile

A responsive website is the top demand of the genre and major deliverables under website development service that gets preference in Google algorithm. 94% of visitors reject a website difficult in using on mobile screen.

  • Thumb navigation –4 out of every 5 users of smartphone access various product based websites on their So the navigation design should be an easy-to-use by the thumb.
  • Mobile friendly – 72% of adults prefer mobile search of any website so font, color, filters, search, and dropdown menus should be well designed and optimized with mobile.
  • Filters in Mobile – Filter button in mobile should be designed very analytically so that the user feels comfortable and can judiciously search the right option.

Digital marketing strategy

To fetch traffic to your website digital marketing is very important. After developing the website it is important to hand over the marketing part to a digital marketing agency in Australiaas they not only execute online marketing of your website rather examines the loopholes of the website that is hindering growth.

  • Content marketing – Some top web development companies in Australia says that when they develop content in association with digital marketing segment it gets well optimized which attracts 82% of customers.
  • Linking with social media –78% of social media activity impact purchase decision. After being referred through social media, visitors click on the logo of the website and reach the navigation bar.
  • Search engine ranking–A well-designed website attracts more traffic hence increases search engine rank. There are more than 900 digital marketing agencies in Australia but only 26% of companies fetch better organic traffic for good search engine ranking.
  • E-commerce web design –Out of 10 consumers, 8 prefers to buy online. So e-commerce is propagating randomly.
  • Design-driven organizational growth – Design driven websites are 69% more likely to achieve

10 Best Website Features That A Small Business Firm Should Have

Easy to use, engaging, aesthetically pleasing, and effective in reaching mass are the fundamental objectives of any website. Top internet marketing agencies say that a website should be precise, specific and well optimized for digital marketing. Especially, when you are a small business unit and about to explore the online segment it is essential to provide the best user experience as it marks your identity and also bring the relevant result of marketing.

 

A Relevant Domain Name Marks Your Identity

Domain name is an introduction of what your brand represents and who you are, what is your product or service category. So it should be easy, not too long, well spell, easy to connect and remember.

 

How Customers Can Reach You And Keep Connected

The contact information like address, phone number, and the email address should be very clearly stated on the top right corner of the website or on the first fold. Link the Google map stating your location.

Also, social media marketing for small business is very important in achieving rapid growth and keeps connected with customers consistently. So it is preferable to put social media icons on the first fold of the homepage linked with respective social media pages.

User-Friendly Navigation or site map

Navigation is one of the most important features that can guide visitors with a road map and information that they are looking for. It should be stately laid out. For many options or subcategories, the drop down is suggestible in the navigation bar. Good internal linking of inner pages of the website helps digital marketing aspects.

Let’s Not Customer Hit BACK BUTTON – Webpage Speed

Webpage speed or fast load time is an eminent feature of a website. Most of the customers wait for 2 to 4 seconds to open a website page or else they leave which can immensely affect your rank on search engine. A good hosting server plays a vital role in determining speed. Also, other factors are there.

User Experience – Web Design, Color, Font, Text, And Fresh Content

Design not only features the look and feel rather it is important for communication. Soothing color, visibly fine text and good font attract the attention of customers. Sensible informative design layout also effectively turns visitors to buyers. Web content plays a vital role in enhancing user experience and retention.

User Interaction in Clear Action

Call to Action is a clear instruction to customers. Through statements of the call to action, you may tell them clearly To Make A call to you in getting offers. Like you may tell them to sign up in getting benefits or to choose a set of products for getting discounts or such similar activities.

Whatever Be The Device There Shouldn’t Be Any Hindrance In Browsing

Your website should open in desktop, mobiles, laptop, and all other electronic gadgets equivalently. This helps to access your website by all users and navigate easefully. Also, the website should be compatible with all browsers equally.

Proper Code to let you keep updated with time and technology

The website should be well optimized and have proper code structure so that it can be updated in the future. It helps in doing SEO and other digital marketing activities. It ensures the security of the website.

It also helps in quantifying growth. For eg, if you have taken any search engine optimization package from any agency then you need to quantify if they are attaining the promised growth and ROI. In that case, integrating tools with the website can facilitate it which is possible only with a properly coded website.

Trust Badges and Testimonials

Trust badges and accolades build the trust of new customers which are effective for small business units. Testimonies or other customer reviews also influence new visitors to turn into customers.

A custom made, professionally designed website can effectively grow your business and reach out to wide geographical regions with help of digital marketing.

10 Most Updated Trends For Web Design In 2019

2019 is the year where we are a step ahead to accomplish a decade. We experienced a lot of advent in the field of digital marketing. Users and corporate houses are wondering what new in 2019 regarding web & designing. Across the world, website design companies are on hard research in implementing and adopting with latest and upcoming trends. Here we check out some of the innovations of this year. Startups or small business units can also take up these innovations to augment the growth as cost-effectiveness is been taken in account.

 

Chatbots restructured

With 2019 chatbots has appeared to be more interactive and catchy with the advancement of AI technology. With better customization, it would be made more colorful and prominent inviting visitors of the website to interact. It can be predicted with an influx of mascot that can represent the brand and bot with a personal face. If you are associated with any website development services then connect with them to integrate this facility at earliest.

 

Speed

Google had announced a speed update algorithm in July 2018. According to it and also based on research it says that customers can wait upto 3 sec maximum to open a page. Thus website design companies are working on page load time to be less than 3 sec. And now this is the second most important trend in website designing. So 2019 is banging hard on it.

 

Interactive incarnation in micro-interactions with CSS3 animation

This is something that website development service is banging on hard. Hovering, scrolling animations, interactive animations, chimes and lot more development on animation filed has given websites a new look and platform for interaction. CSS3 is a new development in UI field that can empower in such convention. Visual communication or personalized illustrated design is better than abstract text. With its augmented technological upsurge transmitting subtle information to the user about development of service and products will be more effective and smart in its approach.

 

Full-screen dynamic video background

Moving objects attract more. Hence a dynamic background in video form is the take of the year. Also, this feature is marked as highly productive by top digital marketing agency in Australia as for social media or other digital marketing aspects it has been proved highly beneficial. Ultimately digital marketing tends to enhance the traffic and leads of the website. A good website ensures the best result.

Compared to still object it ensures better understanding about the product, facility, and information to the customers.

 

Mobile-first indexing

Google is now prioritizing mobile indexing into its algorithm. Responsive designing is now on top priority as maximum customers are checking websites through mobile. So now mobile responsive designing is in mainstream designing. So making a responsive website design is must.

 

Thumb-friendly navigation

As mobile users are increasing so the navigation, menu and other options also need to be customized to make it thumb friendly. 2019 is coming up with this technology. Tailored navigation will be introduced on all websites.

 

Color gradients

Bright fluid gradients with bold illustrations are the focus of 2019. It will implant an aesthetical look and pleasant visual experience. Color gradients are a lot on development. Visual designing is one of the mainstream part of it.

 

Typography

Bold, adventurous typography can better influence the audience. Fonts can create a strong visual hierarchy. As 95% information on any website is text so this is a major consideration.

 

New popular design tools in 2019

UI interface sketch, Rapid prototyping as mockplus tools, Webgradient as gradient tool, Font map as font tool, MockplusiDoc as new design handoff tool and AE as visual processing software will be on demand and usage in this year.

 

Natural organic shapes

Empowering on feeling and accessibility organic shapes are most useful. It is going to give depth to visual effect to the audiences.

 

To know more about trending tools and methods of web designing check this space.

7 Best Web Marketing Strategies For Startup Or Small Businesses – Step Forward Without Any Doubt

Opening new business unit is no doubt woeful. The first anguish is how to reach to the customers, how to enhance it and how to beat peer competitors, especially when your revenue is low and investment is high. Marketing is the back bone of any business. But the traditional marketing procedures are costly in Australia and moreover, you cannot be consistent in approaching customer according to their need. Thus evolves the web marketing or digital marketing strategies. Using the magic wand of technology a digital marketing agency in Australia can address all your concerns in best advent yet not bugging your pocket. In the least time span, you can achieve soaring success.

 

Social Media – The hilarious forecast media

It is needless to delineate the potential and competence of social media in reaching the world population. Be it any news, products, awareness or what so ever, social media is unbeatable. Using this platform top digital marketing agencies in Australia has done wonder in enhancing ROI of many corporate houses. But you have to use the right technology and optimize it in the best way according to your concern.With the help of digital marketing you can increase your sales in three basic modes. Those are:-

* Connect with categorically right audience

* Enhance engagement with potential customers

* Convert leads to consumers.

 

SEO – Search Engine Optimization

This is a generic and holistic method of digital marketing. You just need a strong strategic plan to fetch the best and long term results in it. If you are a startup and not much into it then you should get a well-structured Seo services packages from a reliable digital marketing agency. It boosts the online business revenue by improving conversion rates, driving pre-qualified traffic to the website and ensures a prolonged existence in the search engine. Three basic forms are

* Keyword Analysis and review

* On page-Optimization

* Off page-Optimization

* Content marketing

 

Website optimization

Get the best web development company in Australia to make a well-structured website for the products or services of your company. The website can also be a domain for selling your products online or maybe just to exhibit service or products by which consumers know about your company, can be a common interface where customers can put their review on your service which may influence upcoming consumers.

 

Pay-Per-Click

It is a very effective method of directing traffic to the website. Many SEO services packages have integrated PPC as a part of digital marketingsearch engine it generates click or visits to your website by interested customers or traffic. Here you get charged only when you get a click on your advertisement.

 

Content Marketing

By using rich content which relates to the needs of the customer can be optimized to increase and maintain a good rank on the search engine. It should be non-plagiarized high-quality content that addresses the demand or query of general mass. This is a very effective method when your website is strong. So you must get a good web development company to get the potential website. There are many web development companies in Australia which can help you to make a fully user-friendly website.

 

Video Marketing

It is a very powerful method. It uses videos to promote brand or products which increases search engine rank, click-through rates, and conversions. A study has revealed that 57% of online buyers consider their purchasing decision after seeing video demonstration ads.

 

Email Marketing

It targets the low hanging fruits. By retargeting through email marketing it increases the chances of conversions or repeats buying through offers and loyalty programs. There are controversies in this method. But it takes very less amount and effort yet has proved to be a revenue-generating method in recent days.

 

Kick start the best with technology and augment your business growth.

Why is Complete Digital Marketing Strategy a Must for your Business?

The primitive ways of marketing included marketers to promote services or products on print media like radio and TV ads, hoardings, business cards and a number of other similar ways where Internet or social networking sites were not at the forefront for promotional activities. The conventional marketing strategies had limited consumer reachability and extent of driving customers’ purchasing pattern.

 

However, the transition from traditional forms of marketing to digital marketing has entirely changed the way businesses market their brands. While certain businesses still believe in the traditional ways of marketing, digital marketing has certainly changed the way businesses present themselves to their audience. The impact of digital marketing is such that it has managed to change the marketing landscape for most businesses across geographies, industries and time zones.

 

A challenging, dynamic domain, the world of digital marketing can be bewildering. However, with proper forethought and planning, the right channels and proper guidance from expert marketers and an experienced Digital Marketing agency, it can most certainly be waded through. Comprehensive methods undertake an all-round approach to marketing that involves all available channels working cohesively in order to provide a complete user-friendly experience. Search Engine Optimization packages and SEO services packages offered by multiple digital marketing agencies help businesses what they had always wanted to in the modern way of marketing.

 
 

Studies suggest that 88% of consumers research products online before making a purchase. Needless to say, more and more business are implementing digital marketing strategies to promote their products online. Given below are a few reasons as to why you should adopt the modern way of marketing your business-

 

  • Cost Effective- Medium and small enterprises can find a much larger audience while spending a fraction of the amount required for traditional marketing strategies. Even young entrepreneurs can employ online marketing through some saved up money.
  • Levels the Playing field- Digital Marketing provides a platform to small and medium enterprises to compete at par with big companies and attract their fair share of leads. It has provided small enterprises with resources that were earlier only available to big companies.
  • Most quantifiable method of marketing- Online marketing products can be judged on effectiveness by quantifying the amount of converted traffic. Businesses, these days are focusing their campaigns on conversion optimization.
  • Better Revenue- Higher conversion rates at a fraction of the cost directly help a business generate greater revenue. A Google survey concluded that companies using digital marketing strategies have 2.8 times better revenue growth expectancy.
  • Focuses on Mobile Consumers- According to Google Analytics, over 40 percent of online transactions are made on mobile devices. Hence, targeted marketing campaigns result in direct lead generation.
  • Builds Brand Reputation- Delivering to consumers as promised helps develop better relationships, which not only brings in loyal customers but also the willing ambassadors of the brand.
  • Earns People’s Trust- Digital Marketing relies heavily on social media signals, testimonials from real consumers who have previously purchased, joined or availed a product or service marketed by a particular business.

Digital Marketing helps businesses of all sizes make use of proven strategies and techniques that attract not necessarily more traffic, but also highly targeted traffic that delivers results. Targeting the right kind of people that deliver the right kind of results is what Digital Marketing is all about- ensuring the survival of your business. O2, one of the most renowned Digital Marketing agency offers multiple Search Engine Optimization packages and SEO services packages for various businesses.

About to Hire a Web Design Company for your Organization? Do Not Forget to Keep a Check on These.

As the world of marketing is changing, traditional ways of marketing have been overtaken by digital ways. The traditional school of thought is rapidly being suppressed by the new school of digital marketing. Marketing agencies prefer promoting their products and services on the internet with the use of social media platforms and business websites. Promoting services using digital ways is what corresponds to the basic meaning of digital marketing. Large organizations, while promoting their products consider hiring the best SEO companies in Australia, which would enhance their online presence, making it look even more attractive and appealing.

 

Making a website look attractive is the basic step towards attracting customers and selling the products. What comes next in line is how to make a website appealing. Now, that is when companies get in touch with highly professional and experienced Web Design Company in Australia in order to develop a website of their own. A web designing agency would showcase the skills of its experts in order to increase the chances of getting hired.  Hiring a professional web designer would make the website look professional and disciplined. Making a choice of hiring the best web design company in Australia could be chaotic. To avoid this, one must consider the following basic ingredients before finalizing the web designing company in Australia.

 

  • Keeping a check on the company portfolio- Going through the web designer’s portfolio is the basic step towards selecting and finalizing him for further procedure.  However, there are several other parameters that need to be looked after for a suitable web designer for the company. Judging a book by its cover is often not advised. Welcoming a web designer only on the basis of the attractive portfolio won’t be of great help.
  • Making the right layout of the desired website- A designer needs to understand what the customer has in mind and for that, he requires ideas from other websites and pages. Making a proper layout would help him fulfill the expectations that the opposite party has from him. Jotting down thoughts and expectations would make it possible for the designer to understand what one wants and desires in the website.
  • Selecting the accurate web designing company- Choosing the web design company that would analyze and realize your needs so as to offer the best of services is what fulfills the expectations. Being effective is the motto of the website along with being well designed and attractive. A good website is one, which makes great deals in global market converting one time visitors into long-term customers and clients.

O2 is one such digital marketing company in Australia, which would cater to the needs of customers at a global level promoting its products and services successfully. A good digital marketing company in Australia is one, which promotes and sells its products and services at the expected time and prices. It offers the facility of web designing making itself fall under the category of one of the best web design company in Australia. Offering its services for long, O2 has now become one of the best SEO companies in Australia.

Can your business benefit from hiring office-based virtual staff?

With a number of entrepreneurs opting for sales associate outsourcing, hiring virtual staff is current trend in the small as well as big business companies. Business owners look for cost-effective solutions to cut down on finances at office while they generate more revenue. Going for virtual assistant Australia can help them in a great way.

 

So, what is a virtual employee? These are associates who work for the organization from a remote location and provide technical, administrative or creative support to the team via internet. Virtual associates are highly skilful who work as per the needs of the client and are capable of offering wide range of services. Here are some benefits of opting for a virtual employee:

 

Lucrative Choice

Sales associate outsourcing to a virtual employee can help your business save a lot of money. One doesn’t have to pay for the office furniture, rentals or office space. Entrepreneurs only pay for the hours the employee works and when the person is getting paid on per hour basis, you save a lot on lunch breaks, gossip sessions, etc. Since the virtual assistant works on their own machines, one doesn’t need to buy expensive software and tools. Employer save themselves a lot of money as they don’t pay during vacations, sick leave, casual leave, maternity leave or any other such leaves of virtual employees. No appraisals, no health insurances, labour law related benefits etc; hence more return on investment.

  

Flexible work timings and time span

Every business has a seasonal peak time and slow period. For example, hospitality business may enjoy peak season rush during summers whereas a slow period during winters. Hence you don’t have to employ the virtual assistance for an entire year. You can simply hire them for a particular amount of time or hours and ask them to stop working when you don’t want them to.

 

Virtual assistant for Australia can be hired for a certain number of hours or until they work on a particular project. If you like them, you can hire them again in future, whenever you feel like. And if you don’t have work, you can ask them to hand around for another project.

 

Good talent and better price

When you go for virtual sales assistance outsourcing, you get access to some of the finest talents across the globe at affordable prices. Virtual employees have great experience in working with a number of industries and therefore they hold great knowledge. This way you can go for best skills at comparatively low prices.

 

Stay more focussed on core stuff

At times, by outsourcing your repetitive non-core business work, you are able to focus on core stuff without much tension. You can outsource your routine job or tedious work to some virtual assistant,

so you can focus solely on what holds more importance. Your virtual employee can take care of the routine stuff by keeping you organized and helping you in functioning smoothly.

 

Increased Productivity

Virtual assistants are usually highly skilled and experienced as they always offer quality work to their employers. It is because they get paid only when they execute the job given to them in a perfect way. This way the productivity of the business soars high.

 

Usually, virtual assistants work as distant employees. Small business owners or managers communicate with these works via internet, phone, messages or conferencing apps. In today’s age, it is usually easy to manage a virtual employee in comparison to the one sitting in your office. Hiring virtual assistances is highly beneficial for those who are looking for low costs, high productivity and increased return on investment.

Use Digital Marketing to Create your Brand Identity

For the non-professionals, Brand identity refers to the logo of an organization. The organization’s logo is indeed an important part of the brand identity. However, Brand Identity has a lot more to it than just a logo. The identity of a brand gives you ways to keep yourself away from your competitors and use the influence on your customers. A brand identity reveals your relevancy towards your products and services, whilst enhancing your trustworthiness for your clients.

 

Brand identity enables various organizations to connect with their customers. Strong brand identities like Uber, Facebook, Apple, and Nike stand out from the crowds. Industrial giants like these manage to leave an imprint of their logos and visual brand names on the minds of their customers. These organizations stand out among their competitors because of their positions as industry leaders and innovators. The branding of these organizations is embedded within the company, marketing, and culture.

 

The public awareness of your brand and its values is created only by a clear brand identity. Strong brand identity helps businesses build their brand equity, create customer loyalty and also enables the sales teams to sell their brands with clarity. Strong brand identity will provide simplicity and ease around the decisions of branding and marketing for businesses. This keeps away the employees from frustration around consistency making them capable of referencing the branding guidelines for each decision.

 

Experts from the SEO Management Company in Australia and Website Development Company in Australia show that Brand identity is all about the representation of your brand and how it looks and communicates with its buyers and other elements. O2, the provider of Digital Marketing services in Australia presents some of the guidelines on how to create a great brand identity. Have a look at the following points–

 

1. Analyzing the Brand strategy 

For a brand to build its identity, it is of utmost importance to first conduct complete research on the product and the target market. The features of the brand, its history, it’s working, and the target group should be studied deeply. It is advised to prepare written notes with proven data and analysis so that it can be easily shown to the concerned team members and aligned in order to achieve organizational goals.

 

2. Be aware of who your target audience is

A brand is all about what the customers want to see, what they want from you as a brand and what kind of engagement they would like to receive. This implies that the brand’s values must be directed towards its audience’s persona.

 

3. Designing the brand’s visual identity

Once the necessary analysis such as understanding of audience, customer feedbacks, competitor analysis, and organizational goals and values has been done, the next step should be to present the brand’s visual identity to its audience with the assistance of Website Development Company in Australia. After the designing of the logo and the visual brand identity, it is now time for the organization to implement the planned strategies.

 

4. Maintaining the branding

Renowned and experienced companies that provide Digital Marketing services in Australia along with the services of mobile app and web development suggest that a brand identity must be maintained by providing effective actions timely. It is important for the organization to maintain its brand identity for a long-term, whilst unifying the company’s goals regularly and organizing events.

 

The online presence of a brand is how the audience is going to perceive the organization’s products and services. Any business must not overlook these things if he wants to make the brand reputation stronger. An organization must be unique with its perspective and should maintain consistency with it and may gain the assistance of SEO Management Company in Australia for all its digital marketing needs. To achieve success in the industry, an organization must not only water down its strategies, but also ensure the accuracy and go ahead.

How does Redesigning Affect the SEO of a Website?

Website Redesigning is undoubtedly a step as big as it is significant for business. In the digital age of marketing, it is vital for businesses to have an online presence in order to leave an imprint on the visitors of the website. While talking of website redesigning, Search Engine Optimization is one major change that comes along. Your ability to protect rankings, visitors, and conversions from organic search through website redesign is a big step ahead for your business.

 

The Redesigning of a website acts as a disruptive event. Replacing your old website with a new one would trigger search engines to re-evaluate where your site fits in search results while adjusting your visibility for the better. The process of redesigning a website involves the change of numerous pages, all at once, taking the necessary steps to help search engines understand and process the necessary changes is inevitable. In the process of website redesigning, certain changes like changes to the code, content, URLs, Information Architecture, internal linking and user experience, etc. leave a major impact on the SEO.

 

One of the major factors to be considered is that the process of working on the SEO and website redesigning must be done only by the professionals. To ensure successful completion of this, you must hire a renowned Digital marketing agency in Australia that guides you with the Search Engine Optimization of your website. TO get your website redesigned, you must look up for an experienced Web Development Company that will focus on the improvement of User Interface and User Experience (UI/UX) of your new website. A PPC company in Australia would help you gain additional searches and better results on various search engines by letting you pay per click for better visibility.

  

Neglecting SEO during the process of website redesign would be a major risk for your business. Overlooking the SEO terms or performing SEO incorrectly would bring a dramatic loss to the rankings of your website. Hiring a competent Web Development Company and Digital marketing agency in Australia would eliminate the risk of negative consequences of the website redesign. Additionally, such agencies help businesses hunt for bugs, push a stellar mobile experience, or enhance the value of content, while ultimately reflecting how people search, and satisfy visitor content.

 

When a search engine crawls a page of your website, it looks for the presence of particular code elements. These elements contain information that helps the search engine determine what the page is about. If the page is correctly coded, the search engines will be able to interpret the page content in a better way. Such situations maximize the chances of a page landing at a good rank. On the other hand, if the page is not correctly coded and the elements that communicate are missing, the search engine will not be able to interpret the content of the page. Such situations hinder the ranking of your website even if you are properly working on other SEO activities.

 

In most cases, changes to the content are made without SEO implications. Changes in the content could include rewriting the content, deleting or moving the content, or the existing content being transferred to a new file format like PDF or video. All these content changes alterations affect the SEO and must be worked upon with accordance to the SEO strategies and keywords.

 

In conclusion, having the right tools and being associated with a Web Development Company, PPC Company in Australia and Digital marketing agency in Australia will help you multiply your productivity during website redesigning process.

Make the Most of Affordable Website Design and Avoid these Mistakes

Attractive, professional and easy-to-navigate are the key characteristics that every user would want to see in a website. If you want to grow your business and reach your customers through online presence, last thing you should do is launching an ineffective website driving away all the visitors.

 

What makes a website ineffective, you ask?

Let us tell you:

  • Confusing call to actions
  • Not optimized for search engines
  • Not mobile friendly
  • Poor content quality
  • No visual graphics and the list can go on.

All you need is a web design and development company who can deliver the website that works for your business.

 

So we put together the most common mistakes you might be making while designing and developing a website:

 

1. Unclear call to actions: The most common mistakes that is seen in a lot of websites is that the call to action buttons are confusing or misplaced. Call to action buttons simplify user-experience and tell the visitors what, where and how’s of the complete website. Some clear call to actions include- Click here, Sign Up, Subscribe, Contact us etc. Make sure every such call to actions are placed at the right places on your website and make sense.

2. No performance tracker: Your website is an investment, can you avoid tracking the profit or loss of your investments? Of course not. Tracking the performance of your website is too significant to avoid. There are various tools to track and measure how your website is performing, so you can adjust and improve what is working and what is not. You can use Tools such as Google Analytics, it will provide you with valuable information about your audience’s behavior and help you set up goals accordingly.

3. No search engine optimization packages- Everything digital wants to be on top of search engines today. In such a race, not having a website optimized according to search engine algorithm can prove to be a huge mistake. With advancement in technology, search engines are getting smarter day by day. Using trending keywords, taking advantage of social media engagement and having a solid content marketing strategy is a must for every business to survive online.

4. Not mobile-friendly- 67% of people said that even if they find a website useful, they will visit it less often if it isn’t mobile friendly. There is over 50% of traffic that comes from mobile friendly websites and major chances of them converting into customers. Most consumers use their mobiles to buy products and avail services instead of using their desktops. Make sure your website is mobile friendly to provide a smooth and flexible user experience.

5. Hard to find contact info- Although there is a pattern to put your contact information, few websites still bury their contact info deep within their web pages. If a user comes and doesn’t simply finds where to reach you, you lose them. Try placing the contact info in a very and easy to find place of the site and make it super easy for anybody to contact the business.

O2 is web development company in Australia and we make sure your website is as perfect as it gets, digital marketing agency australia. Contact us

What is the Relevance of Keywords for SEO?

While working on the SEO of your business with the use of Web Development Services, you must have questioned the relevance of keywords. Irrespective of the questions that arise in your head, a good Internet Marketing Company Australia would be able to show you that there is no second thought to the fact that keywords play an inevitably important role in search engine optimization of a business’s online presence.

Keywords are basically described as the topic of the content, the words and phrases that people type into search engines. Each page of a website should ideally be centered on one topic, ultimately resulting in the primary keywords for that page. The keywords used for the SEO can be classified into mainly two types- Short tail and Long tail keywords. A short tail keyword would be that consists of only one or two words. While a long tail keyword is one that has more than one or two words. These are far more specific as compared to short tail, which can be quite ambiguous.

 

Short tail keywords tend to carry a very high volume, ultimately leading to huge competition in landing on a rank on search engine results pages (SERPs). The placement and density of keywords used in the content are two most important factors to be considered. While working on the SEO of the content, the keywords will be placed throughout the body content of the page. The URL used to publish the content will also have the primary keyword included. Factors like these work as a sign for Google, showing the relevancy of the page for the keyword or search term used.

 
 
 
 

As far as the density of the keywords is concerned, the situation of “the more the better” fits best in terms of SEO and content. Search Engine Optimizations brings along a direct correlation between the word count and search rankings. The higher the word count, the more keywords will fit in the content, resulting in a higher ranking. By using such basic techniques on your website, you can improve your ranking power in the google search results.

 

However, there are certain factors that you must keep away from whilst working on the SEO of a website. Usage of such techniques or your website are considered unethical by Google and may also result in penalties.

 

  1. Keyword stuffing- Using the keywords in excess is not going to benefit your website, but rather push it to spams. Overuse of a keyword or a phrase is called Spamming and will give your website poor user experience (UX). Earlier, in the 2000s, keyword spamming was used a popular way to boost your website ranking. However, nowadays such a technique may get you caught and penalized.
  2. Hidden texts and links- Some sneaky tactics that increase the page keyword count such as using the same color font as the background, setting the font size to zero, hiding the links in a single character such as a full stop (.), using CSS to hide texts or links offscreen and hiding text or links behind an image are all considered black hat tactics and must never be used. ‘Black Hat’ SEO is a range of techniques used to improve the ranking in search engine results page by trickery and are considered unethical.
  3. Forcing keywords- This is not the same as stuffing the keywords. Adjusting the keywords in your content more than their basic need in the content puts the reader off the track and is additionally considered fraudulent. To maintain a good ranking of your website on Google, forcing the keywords in your content should be strictly ignored.

To get a good ranking of your website on Google, you may also run campaigns like PPC Services Australia, wherein the advertisers pay an amount each time their ad is clicked. PPC Services Australia is a way of buying visits to your site, rather than attempting to earn those visits organically. A renowned Internet Marketing Company Australia like O2 will offer all the Web Development Services for your website that you succeed in maintaining a good rank on Google and impressive Search engine optimization techniques.

Why Digital Marketing Strategy is a Must for your Business?

The primitive ways of marketing included marketers to promote services or products on print media like radio and TV ads, hoardings, business cards and a number of other similar ways where Internet or social networking sites were not at the forefront for promotional activities. The conventional marketing strategies had limited consumer reachability and extent of driving customers’ purchasing pattern.

However, the transition from traditional forms of marketing to digital marketing has entirely changed the way businesses market their brands. While certain businesses still believe in the traditional ways of marketing, digital marketing has certainly changed the way businesses present themselves to their audience. The impact of digital marketing is such that it has managed to change the marketing landscape for most businesses across geographies, industries and time zones.

 
 

A challenging, dynamic domain, the world of digital marketing can be bewildering. However, with proper forethought and planning, the right channels and proper guidance from expert marketers and an experienced Digital Marketing agency, it can most certainly be waded through. Comprehensive methods undertake an all-around approach to marketing that involves all available channels working cohesively in order to provide a complete user-friendly experience. Search Engine Optimization packages and SEO services packages offered by multiple digital marketing agencies help businesses what they had always wanted to in the modern way of marketing.

Studies suggest that 88% of consumers research products online before making a purchase. Needless to say, more and more business is implementing digital marketing strategies to promote their products online. Given below are a few reasons as to why you should adopt the modern way of marketing your business-

Cost Effective- Medium and small enterprises can find a much larger audience while spending a fraction of the amount required for traditional marketing strategies. Even young entrepreneurs can employ online marketing through some saved up money.

Levels the Playing field- Digital Marketing provides a platform to small and medium enterprises to compete at par with big companies and attract their fair share of leads. It has provided small enterprises with resources that were earlier only available to big companies.

Most quantifiable method of marketing- Online marketing products can be judged on effectiveness by quantifying the amount of converted traffic. Businesses, these days are focusing their campaigns on conversion optimization.

Better Revenue- Higher conversion rates at a fraction of the cost directly help a business generate greater revenue. A Google survey concluded that companies which are using digital marketing strategies have 2.8 times better revenue growth expectancy.

Focuses on Mobile Consumers- According to Google Analytics, over 40 percent of online transactions are made on mobile devices. Hence, targeted marketing campaigns result in direct lead generation.

Builds Brand Reputation- Delivering to consumers as promised helps develop better relationships, which not only brings the loyal customers but also willing ambassadors of the brand.

* Earns People’s Trust- Digital Marketing relies heavily on social media signals, testimonials from real consumers who have previously purchased, joined or availed a product or service marketed by a particular business.

Digital Marketing helps businesses of all sizes make use of proven strategies and techniques that attract not necessarily more traffic, but also highly targeted traffic that delivers results. Targeting the right kind of people that deliver the right kind of results is what Digital Marketing is all about- ensuring the survival of your business. O2, one of the most renowned Digital Marketing agency offers multiple Search Engine Optimization packages and SEO services for various businesses.

Digital Agencies or In-house Marketers- Which is the Better Choice? 

Along with the increasing importance of Digital Marketing for businesses, the competition for winning the digital race is increasing in parallel.  

 

Business owners are perplexed by the key business decision of hiring in-house marketers or working with a marketing agency. Irrespective of the size of your business, you need to make this decision carefully and after complete research. The best way to differentiate between the two is defining your organization’s marketing goals and weighing them against your own team’s strengths and weaknesses. It is vital for businesses to determine whether the marketing initiatives should stay in-house or require assistance from outside experts.  

 

Given below are a few factors that you should consider while making a choice between in-house marketing teams and outsourced marketing agencies-A 

  • The culture of your company, its vision, and values are a few important factors that you must consider while deciding whether you should have an in-house marketing team for your business or outsource the marketing activities of your business. For your business to be a success, it is important that the marketers understand your business well and align with your culture, vision, and values. It is important for the marketer to be invested in your company’s success and growth than any external agency would be in order to deliver your products and services to your customers. 

 

  • Depending on the required marketing strategies of your company, your team might need to get in touch with Digital Marketing Agency AustraliaSEO Service Company and Website Design and Development companies in Australia that will help you with services that offer social selling expertise, e-mail marketing, pay-per-click advertising, etc. Building an in-house team packed with such varied skillsets is not a task as easy as it may sound. A renowned Digital Marketing Agency Australia will already be equipped with professionals who specialize in all areas of digital marketing. O2, one of the renowned Website Design and Development companies in Australia serve as a one-stop shop for businesses providing solutions to all the digital needs of your business. 

 

  • To keep up with the evolving landscape of digital marketing, businesses need to take a competitive edge with the best industrial practices. In the digital age, the strategies that performed well the last month would not give you similar results this month. With the competition getting tougher and the technologies being advanced, the marketing teams must first crack the latest strategies and tailor them to the needs of your business. It is considered difficult for a single individual to excel in multiple strategies in order to study what works for your business and what does not. Hence, in such cases, getting in touch with digital agencies proves to be a better choice. 

 

  • A Digital Marketing agency brings along the professionals that have the industry’s must-have technologies. Many businesses test and invest in thousands of dollars only to equip clients with the best tools. For small to medium businesses, investing huge funds without the guarantee of being successful is a question left unanswered. Digital agencies, like O2, however, have gained access to such tools that work towards the delivery of positive results for a business. 

 

Getting in touch with an SEO Service Company will fulfill all the basics digital needs of your business, effectively and efficiently. O2 offers the services of website development and digital marketing to small to medium businesses. 

 

Website: o2.net.au 

 

The Era of Digital Advertising: Engaging your Customers Online 

 

According to the recent data, Australian marketers spend more of their advertising budgets getting in touch with Digital marketing agency Australia in order to stay connected with the increasingly connected consumer base. Australia is known to have the highest digital ad spend per user in the world and by the end of the year, the country is said to dedicate more than half of its advertising budget to online and mobile platforms. SEO Service Company and Web Design and Development Company in Australia help businesses gain an edge over the others in terms of marketing your business online by creating a strong base for businesses online. Digitalization has altered how businesses market their products. The companies have to tailor their marketing strategies from the field to digital in order to gain a competitive edge over the others. The first step to marketing your business online is to have a website, for which you would need the assistance of Web Design and Development Company in Australia. Considering the online competition, the digital age brings along the technique of Search Engine Optimization for a better visibility on Google. Established SEO Service Company like O2 will help you understand the importance of SEO and show you how it affects your business. 

 

Digitalization has made the following impact on companies- 

 

  • Customer service is always on- Digital marketing has taken customer support services to an entirely different level. Before the beginning of the digital age, customer service almost lost its importance. With the digital platforms, the customer almost never sleeps, making it all the more significant for businesses to shift their focus and prioritize the needs of their customers. Majority of the industrial giants believe that customer service is their main point of competition, while the others had to make a drastic shift in resources. 

 

  • Better Communication- The change in the way of communication is another facet of the digital age. Digital platforms have reduced the gap between the consumer and the business. The shift in consumer behavior has made it easier than ever for businesses to hit their target audience. This has worked beneficially for smaller companies. With the advent of digitalization, small enterprises have as much power as the bigger ones in making success stories. Digital marketing channels provide as much coverage to small enterprises as they do with established brands.  

 

  • Reduced cost of advertising- Digitalization has changed the trends of spending huge amounts on advertising. Earlier, the company with the biggest advertising budget usually won the marketing race, which made them achieve the success they wanted. However, digital marketing has changed the trend now. Companies have to dedicate only a small budget to the marketing of their business digitally. Reaching out to people on social media channels as easy as it is important. Businesses can now compete with each other based on their skills as an advertiser, as opposed to simply spamming of posts, as was the case before. 

 

  • Changing the trends of traditional advertising- Digital age has almost pushed traditional advertising into non-existence. Advertising media like Television and Radio are no longer being used by companies for the marketing of their businesses. Consumers have made a shift to the online media, due to which online marketing channels tend to be targeted better. Businesses only pay for reaching out to people who may actually be interested in what they have to offer. 

 

The advent of digitalization in the marketing of businesses has changed everything about the way companies present themselves to the consumers. It has revolutionized the reach of small businesses while demanding more from the already established ones.  

Have you adopted the strategies of digital marketing yet? Get in touch with O2, one of the most renowned Digital marketing agency Australia for all the marketing needs of your business. 

 

Website: o2.net.au 

 

Make the Most of Affordable Website Design and Avoid these Mistakes 

 

Attractive, professional and easy-to-navigate are the key characteristics that every user would want to see in a website. If you want to grow your business and reach your customers through online presence, last thing you should do is launching an ineffective website driving away all the visitors. 

What makes a website ineffective, you ask? 

Let us tell you: 

 

  • Confusing call to actions 
  • Not optimized for search engines 
  • Not mobile friendly  
  • Poor content quality 
  • No visual graphics and the list can go on. 

All you need is a web design and development company who can deliver the website that works for your business. 

 

So we put together the most common mistakes you might be making while designing and developing a website: 

 

  1. Unclear call to actions: The most common mistakes that is seen in a lot of websites is that the call to action buttons are confusing or misplaced. Call to action buttons simplify user-experience and tell the visitors what, where and how’s of the complete website. Some clear call to actions include- Click here, Sign Up, Subscribe, Contact us etc. Make sure every such call to actions are placed at the right places on your website and make sense.
  2. No performance tracker: Your website is an investment, can you avoid tracking the profit or loss of your investments? Of course not. Tracking the performance ofyourwebsite is too significant to avoid. There are various tools to track and measure how your website is performing, so you can adjust and improve what is working and what is not. You can use Tools such as Google Analytics, it will provide you with valuable information about your audience's behavior and help you set up goals accordingly. 
  3. Nosearch engine optimization packages- Everything digital wants to be on top of search engines today. In such a race, not having a website optimized according to search engine algorithm can prove to be a huge mistake. With advancement in technology, search engines are getting smarter day by day. Using trending keywords, taking advantage of social media engagement and having a solid content marketing strategy is a must for every business to survive online.
  4. Not mobile-friendly- 67% of people said that even if they find a website useful, they will visit it less often if it isn't mobile friendly. There is over 50% of traffic that comes from mobile friendly websites and major chances of them converting into customers. Most consumers use their mobiles to buy products and avail services instead of using their desktops. Make sure your website is mobile friendly to provide a smoothand flexible user experience. 
  5. Hard to find contact info- Although there is a pattern to put your contact information, few websites still bury their contact info deep within their web pages. If a user comes and doesn’t simply finds where to reach you, you lose them. Try placing the contact info in a very and easy to find place of thesite andmake it super easy for anybody to contact the business. 

O2 is web development company in Australia and we make sure your website is as perfect as it gets, digital marketing agency australia. Contact us 

 

Website: www.o2.net.au