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Session time is a major challenge in the era of website marketing. You have designed a beautiful website and spending enormously on website marketing but what is the end result? While quantifying the same, Google analytic says session time or the span of time a user spending on your website carries a major credit. If they are staying long and also repeating the visit then it is a positive point as it signifies your website and its content are relevant to what users are looking for. Hence all leading website design and development companies in Australia always focus on making a user-friendly and well-navigated website.
Content plays a vital role
Content is king but it needs to be well optimized. Quality should not surpass quantity. Contents should have clear information, attractive title, good subheadings, well-interactive communication and clarity in expression. Through contents you may give the latest updates about the specific product, or speak about the latest trend, also you may give user guide. This makes your website authentic to viewers and whenever they come across any query or information they switch over to your website. With the upsurge in digital marketing, content marketing service has become the demand of the age as such contents should be well keyword optimized, easy to understand and highly research based. Moreover, the content should not be deceptive. Whatever you are stating in the heading or caption should show similar information or products on clicking otherwise it breaks the trust of customers.
Internal linking & Navigation
Interlinked page and navigation ensure good engagement on your website. SEO service companies or an SEO expert not just use interlinking or backlinking to enhance organic rank but also to let website visitor navigate through the entire website easily. The priority is to give a good user experience to visitors, then only you can turn them to customers. The navigation menu should be well designed on the first fold of the website and should be interlinked with internal pages. For enormous options or subcategories always use dropdowns.
Design of the website should match with the value or emotions related to the product. Some key playing website designing and development companies in Australia say that colours and typography plays a vital role in attracting and engaging the audience. Minimalist design is crave of the genre but that should be like how the audience wants and not how you want to showcase it. But it should definitely not be messy or clumsy. Identifying the demanding zone of the website is also important to market USPs. Like contact information should be on top of home page or every page. Logo, Social media icons, Cart, and other Call To action should also be well designed.
Mobile traffic fetches more than 50% audience or traffic of your website hence your website should be mobile responsive and designs should be mobile optimized. Ad on the website should again be designed as per mobile view and desktop view. On mobile version sidebar, graphics and ads may be removed. Menu and navigation bar should be easily accessible. Filter option should be very strong in searching relevant category. Contact Firm, Call to Action and other opt-in-form should be well designed according to mobile visibility.
Fast load time
Page load time or image load time should be very fast. Otherwise, bounce rate increases and there remains very less chance of returning customer. A well-structured website code, good server and lot of other factors can boost up the speed and let not customer hit the back button.